Action plan in place to eliminate unethical personal injury marketing practices

Key stakeholders in parliament have agreed to an action plan aimed to eliminate unethical marketing practices from the personal injury sector.

The National Accident Helpline recently organised a roundtable event which saw parliamentarians, regulators, law firms and claims management companies come together to discuss dishonest behaviour and how to put an end to it.

50 organisations from the personal injury sector have signed up to the Ethical Marketing Charter since July this year. This means that they have agreed not to cold call, text or email, not to unethically buy accident data and also not to use misleading advertising.

CEO of the National Accident Helpline Russell Atkinson said that for the goal to be successful in eliminating bad practice, the charter must be a ‘truly industry-lead approach’.

Attendees of the roundtable agreed that further action is needed to challenge unethical marketing and an action plan was developed. This includes improving the understanding of how to report cold calling and bad marketing tactics and for regulatory bodies to be able to share information easier and more efficiently.

In addition to these, the plan also includes ensuring that law firms undertake due diligence on how their cases are generated.

Chi Onwural MP, the Shadow Minister for Culture and the Digital Economy said about the matter: ‘Nuisance calls and other high-pressure tactics have a damaging impact on consumers, and industry-led initiatives such as the Ethical Marketing Charter will help to create clear water between ethical and unethical businesses.’

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